Marco Paracciani has been appointed as the Chief Marketing Officer (CMO) at Apollo Tyres Ltd. Marco will spearhead the global marketing efforts of Apollo’s key product brands, in terms of product strategy, marketing communication and product mix management. He will be assisted by a team of product managers responsible for individual brands across all geographies.
Said Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd,
“In a rapidly growing organisation like ours, Marco will bring in the much-needed synergy across locations, and at the same time, add enormous value by building each of our product brands with their distinctive value proposition. Given his strong track record in new product development and market share growth across geographies, Marco would be a key asset for us going forward.”
Marco Paracciani’s last assignment was with Electrolux, where he served as the Senior Vice President, Product and Brand Marketing, Asia Pacific, and Senior Vice President, Global Product Line. Prior to this, he had spent a significant part of his career with Colgate-Palmolive in Europe, US, Latin America and Thailand. Having worked with various organisations across a multitude of geographies and cultures, Marco brings a wealth of experience and a clear performance track record to Apollo Tyres which will prove valuable as the company continues on its growth trajectory.
Marco will be based out of London and report to Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd. Speaking about his appointment, Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said, “I have seen Apollo Tyres taking giant strides in the past few years. With 2 overseas acquisitions in the past, the company now has a bouquet of product brands. We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market and customer-driven company.”
The team under the new CMO will be focusing on enhancing each product brand’s position across the globe, both with automobile manufacturers and in the replacement market.