Apollo Vredestein, a subsidiary of Apollo Tyres Ltd, won the Gold Award in the Marketing Communication category for its ‘Ultrac Vorti’ movie at the 4th Cannes Corporate Media & TV Awards 2013 announced in France. This product movie was produced by Filmenzo (now called Sounds Like Film), a Dutch film production company, and directed by Rogier Gerritsen.
The Ultrac Vorti product introduction film is based on a concept of a music video. Shot with a Google 360 degree camera, it also has an exclusively composed music. The creative idea and execution was a joint effort by Artin Advertising, Sounds like Film, Little Chicken and DPDK.
Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said,
“The Gold award for the product introduction movie vindicates our creative and storytelling approach, which is in line with our communications strategy. Definitely, this is a matter of great pride for the entire team at Apollo, and I look forward to more such awards for Apollo in the future.”
The Cannes Corporate Media & TV Awards are one of the world’s most important awards, which honors excellence in the corporate audiovisual industry. The international competition received a record number of 719 submissions representing 40 countries, some as far-reaching as Australia, New Zealand, Japan, Singapore, Taiwan, Thailand, Malaysia, Kazakhstan, Bahrain, United Arab Emirates, Qatar, Morocco, South Africa, Brazil, Mexico, USA, Canada. 120 productions were awarded in Cannes the coveted Dolphin Trophies in Gold, Silver and Black in 36 categories. The complete list of the 2013 Winners as well as the streamings of the gold winners is available at: