Deal in Africa with Sumitomo Rubber Industries

Deal in Africa with Sumitomo Rubber Industries

Apollo Tyres and Sumitomo Rubber Industries strike deal in Africa. Apollo to sell some assets while retaining others



May 29, 2013

Apollo Tyres today announced a transaction with Sumitomo Rubber Industries (SRI), by which SRI takes over Apollo Tyres South Africa (ATSA) including the Ladysmith passenger car tyre plant. Apollo will retain the Durban plant which manufactures Truck & Bus Radial (TBR) tyres and Off Highway tyres (OHT) used in the mining and construction industries.

Speaking on this development, Onkar S Kanwar, Chairman, Apollo Tyres Ltd said,

“It has been a very eventful journey for us in Africa, since our entry in 2006 with the acquisition of Dunlop Tires International. This has given us a very sound understanding of the growing African market and helped us develop the market for our products in Latin America as well. Using South Africa as the base, we will now focus on brands where we own global rights, which we have already been selling in South Africa for the past few years, for the African and Latin American markets.”

For a consideration of US$ 60 million, SRI will acquire ATSA, including the Ladysmith plant. All employees of the company, other than those in the Durban plant, will continue with ATSA. Apollo will retain the Durban plant and all employees attached to it. It may be noted that the two entities have made sure that there are no jobs lost in this entire process.

Apollo Tyres will continue to sell the Apollo, Vredestein and Regal brand tyres in Africa while focusing on creating and strengthening its own sales and distribution network across the continent. Both companies will also undertake contract manufacturing of their respective brands at each other’s facility to have locally manufactured products available for the market.
Commenting further, Mr Kanwar said, “While we have 2 global brands -- Apollo and Vredestein -- which we are looking at expanding across the world, we had the brand rights for selling Dunlop brand only in 32 countries of Africa. We have retained the manufacturing facility in Durban, as we would like to increase the presence of Apollo and Vredestein branded tyres in Africa, which we have already been selling in South Africa for the past few years.”

Apollo Tyres acquired Durban, South Africa headquartered Dunlop Tyres International (later renamed Apollo Tyres South Africa Pty Ltd) in 2006.