Apollo Tyres Ltd elevated its profile in the North American premium automotive market during Monterey Car Week 2025, leveraging the epicentre of automotive enthusiasm to amplify its Vredestein brand in the United States.
Through strategic partnerships with Hagerty and the Petersen Automotive Museum, two of the leading automotive institutions and event organizers, Apollo Tyres Ltd showcased Vredestein’s heritage, craftsmanship, and performance to an audience of collectors, enthusiasts, and industry leaders from around the world.
From the scenic ‘Road to Pebble’ rally with the Petersen Automotive Museum, to exclusive gatherings with Hagerty including Motorlux as well as the brand’s collector-focused Radius Hospitality Suite hosted at the Pebble Beach Concours d’Elegance, the collaboration reflected Apollo Tyres Ltd.’s commitment to increase the brand awareness for Vredestein in key North American markets, while aligning with events that share the brand’s values of heritage, design, and driving passion.
The partnership came to life through multiple high-profile activations:
To further amplify its presence, Vredestein collaborated with a select group of automotive influencers who shared the brand story and event highlights with audiences worldwide:
These voices captured the excitement of Hagerty and the Petersen’s events, spotlighted Vredestein’s craftsmanship, and delivered authentic, premium storytelling that resonated with both classic and modern motoring communities.
“Our collaborations with the Petersen and Hagerty during Monterey Car Week celebrates more than cars. It celebrates a shared dedication to preserving automotive culture and connecting enthusiasts worldwide,” said Abhishek Bisht, AVP Americas at Apollo Tyres Ltd. “The week’s events allowed us to demonstrate how Vredestein tires embody both heritage and performance, making them the perfect match for the vehicles and audiences that define this world-renowned gathering.”
Apollo Tyres Ltd.’s alignment with Hagerty and the Petersen Automotive Museum at Monterey Car Week reflects the company’s ongoing commitment to expanding the Vredestein brand in North America, while supporting premium automotive events that honour the past and inspire the future.
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