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Monterey Car Week 2025

Heritage Meets Community: Apollo Tyres Ltd Expands Vredestein’s Presence at Monterey Car Week Through Partnerships with Hagerty and the Petersen Automotive Museum

 

Apollo Tyres Ltd elevated its profile in the North American premium automotive market during Monterey Car Week 2025, leveraging the epicentre of automotive enthusiasm to amplify its Vredestein brand in the United States. 

 

Through strategic partnerships with Hagerty and the Petersen Automotive Museum, two of the leading automotive institutions and event organizers, Apollo Tyres Ltd showcased Vredestein’s heritage, craftsmanship, and performance to an audience of collectors, enthusiasts, and industry leaders from around the world.

 

From the scenic ‘Road to Pebble’ rally with the Petersen Automotive Museum, to exclusive gatherings with Hagerty including Motorlux as well as the brand’s collector-focused Radius Hospitality Suite hosted at the Pebble Beach Concours d’Elegance, the collaboration reflected Apollo Tyres Ltd.’s commitment to increase the brand awareness for Vredestein in key North American markets, while aligning with events that share the brand’s values of heritage, design, and driving passion. 

 

 The partnership came to life through multiple high-profile activations: 

 

  • The Road to Pebble – A multi-day driving event in partnership with the Petersen Automotive Museum, where select classic and performance vehicles fitted with Vredestein tires made the journey up to Monterey. 
  • Motorlux – The iconic kick-off event to the week ahead at the Monterey Jet Center featuring curated installations of world-class cars, breathtaking aviation displays and unparalleled fine cuisine attended by collectors, industry leaders, and enthusiasts.
  • Hagerty House – A premium hospitality space offering invited guests an intimate place to connect around the love for the automotive lifestyle during the week’s events, with Vredestein featured as part of the curated experience. 
  • Broad Arrow Auctions – Their Monterey Jet Center sale featured 170 highly curated and collectible cars, setting 8 auction records, where Vredestein tires were fitted to select vehicles, reinforcing the brand’s synergy with automotive heritage and value. 
  • Radius Hospitality Suite – An ultra-private, invite-only lounge adjacent to the iconic Pebble Beach Concours d’Elegance fairway hosted by Hagerty.

 

To further amplify its presence, Vredestein collaborated with a select group of automotive influencers who shared the brand story and event highlights with audiences worldwide: 

  • Victoria Bruno – American automotive storyteller and vintage Ferrari mechanic known for her restoration abilities and sophisticated, heritage-driven narratives. 
  • Stefania Buckley – Lifestyle and motoring influencer blending fashion, culture, and classic car enthusiasm, not to mention sharing her classic Porsche collection with the internet.
  • Jonny’s Garage – German content creator and vintage car aficionado, bringing a European perspective to Pebble Beach coverage while focusing on pre-war vehicles.
  • Along with a few smaller content creators – Speaking to highly targeted audiences such as collector storage facilities in Los Angeles, @The_Driven_Collection, or @HaileyMagoon, automotive photographer and creative director often working with industry leaders.

 

These voices captured the excitement of Hagerty and the Petersen’s events, spotlighted Vredestein’s craftsmanship, and delivered authentic, premium storytelling that resonated with both classic and modern motoring communities. 

 

“Our collaborations with the Petersen and Hagerty during Monterey Car Week celebrates more than cars. It celebrates a shared dedication to preserving automotive culture and connecting enthusiasts worldwide,” said Abhishek Bisht, AVP Americas at Apollo Tyres Ltd. “The week’s events allowed us to demonstrate how Vredestein tires embody both heritage and performance, making them the perfect match for the vehicles and audiences that define this world-renowned gathering.”

 

Apollo Tyres Ltd.’s alignment with Hagerty and the Petersen Automotive Museum at Monterey Car Week reflects the company’s ongoing commitment to expanding the Vredestein brand in North America, while supporting premium automotive events that honour the past and inspire the future. 

 

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