unclock the world design 3ftx10ft.jpg

Vision & Values


To be a premier tyre company with a diversified and multinational presence.



It’s about our instincts. It’s about the way we think. It’s the way we interact with the world. It’s our common culture. It’s a system of values that, like our six senses, defines who we are and how we work.

  • 1
    Customer First

    We believe that our customers and those whom they serve are central to everything we do.

  • 2
    Business Ethics

    We act with integrity.

  • 3
    Care for Society

    We actively participate in our local communities to address health, safety, environment and community needs.

  • 4

    We take ownership for our actions and responsibility for results.

  • 5
    Communicate Openly

    We are open and transparent in our communication across geographies and levels.

  • 6
    One Family

    We celebrate our oneness through building trusting relations, respect for diversity and passion towards common goals.