Our Brands

Our Brands

Our two key brands Apollo Tyres and Vredestein cater to specific consumer segments and the product portfolio comprises tyres for passenger, commercial, off-highway vehicles and two-wheelers. Each has a distinct positioning and brand language.

Apollo Tyres:

A choice of global and Indian original equipment auto players, the Apollo Tyres branded tyres are available across all categories including commercial, passenger vehicles, two-wheelers, farm and industrial.

As a brand philosophy, it believes in giving customers new choices that put them in control and help them to conquer the road ahead. Apollo enables individuals to achieve their own potential, when it comes to driving and in every area of life as reflected in its tagline 'go the distance'.

Vredestein:

Vredestein is proud to be among the oldest tyre brands in the world with a history dating back more than 110 years. With such a strong legacy, the Vredestein brand has achieved premium brand status in the automotive industry. Products include car tyres, tyres for agricultural & industrial applications and bicycle tyres.

Established in the Netherlands in 1909, the Vredestein brand is an international recognised. The tyres are developed and produced to enhance the performance of every vehicle. It offers all drivers the safest and best possible driving experience.

Beyond the deep focus on technology, the brand have a clear vision on how a tyre should look. It has had a partnership with the famous Italian design agency Giugiaro since 1997 and work with premium styling partners like Lumma Design, Hamann and Mansory to create the perfect premium car with Vredestein’s Ultra High Performance tyres. With a dedicated R&D centre, it devote much attention to the tread design and sidewalls of the tyres.