Apollo Tyres, being conscious of the triple bottom line imperative (People, Planet and Profit) for Sustainability, has developed a CSR framework by identifying and prioritising its key stakeholders. This framework clearly revolves around the principle of three I's i.e. to Involve, Influence and Impact its key stakeholders-Customers, Employees, Supply Chain Partners and Community.

The clear objective of all CSR activities is to have a positive impact on everyday lives of our key stakeholders and on business. Unless the same is achieved, it will not lend itself to sustainability. The CSR programmes and activities are aligned to national and international development goals, in particular related to Health & Environment. CSR activities in India are routed are routed through the Apollo Tyres foundation (registered in 2008).

The programmes are categorised into two verticals: Environment and Social


Apollo Tyres is committed towards ensuring overall environmental sustainability. Its aim is to make eco-friendly behaviour, green thinking and resource conservation a matter of habit across its key stakeholders. The umbrella environment initiative is called HabitAt Apollo.

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As a part of our environmental sustainability journey, we have initiated a number of projects on themes of Biodiversity Conservation, Climate Change Mitigation, Watershed Management and Waste Management.

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The organisation recognises the importance of its stakeholders and the society it operates in.  It undertakes initiatives focused on sustainable development. Within this, there are two areas: Health and community development.

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The organisation also supports social causes through various philanthropic initiatives. These are undertaken in both APMEA and EA regions, and cover areas such as health, education and support to disadvantaged communities.