Apollo Tyres, a leading tyre major, today announced the appointment of The Brooklyn Brothers as its global creative agency. The agency’s London office will service the account, which it won after a multi-agency pitch process. The new creative partners would be tasked to help build the global Apollo brand using the print, electronic and digital mediums.
The Brooklyn Brothers will also work on the recently announced three-year partnership deal with Manchester United Football Club (MUFC). While, Apollo became the Club's official Tyre Partner in the UK and India, it will leverage this high profile partnership with Manchester United to raise awareness of its brand among potential customers, business partners and consumer audiences in India and the UK.
Commenting on this association with The Brooklyn Brothers, Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said
“At Apollo, we were looking at having an agency on board who not only understands the automotive business, but is also in a position to work closely with us on this new phase of growth for Apollo Tyres. Their unique methodology -- ‘Invite, Activate, Amplify’ -- along with their community-focused approach on our association with Manchester United Football Club, led to their selection over others.”
Apollo Tyres has recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management.
On winning the Apollo Tyres account, George Bryant, Planning Partner, The Brooklyn Brothers commented,
“Apollo Tyres is a highly ambitious company which continues to set new benchmarks in this dynamic global industry. Together, we share a great passion for football and the value of 'people power' and we're really looking forward to working with Apollo Tyres and help them reach out to Manchester United’s 46 million followers in the UK and India.”
The Brooklyn Brothers are an independent creative agency with offices in New York, London, LA, Shanghai and Sao Paulo. The agency was set-up to respond to today’s new communications challenges and to get the clients’ brands talked about by a new, empowered, digitally literate consumer. Their clientele includes Land Rover, Jaguar. Virgin, Apple, Tate, BBC Worldwide, New Era, Rockstar Games and The New York Rangers.
The Brooklyn Brothers was named European Effectiveness Agency of the Year 2011 and recently picked up a Gold Effectiveness for this year and two Bronze Lions at Cannes for their ‘Inspired by Iceland’ campaign.