Apollo Tyres Ltd today announced the appointment of Mathias Heimann as President of Europe & Americas and CEO of Apollo Vredestein B.V. Mathias, 48, is a German national with over twenty years of experience in sales, marketing and production. His career within the automotive industry has included OE suppliers as well as retail and service organisations for large international automobile companies in Europe and Asia.
Making the announcement Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd said, "Mathias' rich experience in the tyre industry in particular and in multi-cultural environments in general will be of immense value to Apollo as we consolidate our current operations in Europe and prepare for the next phase of growth which will be driven by the already announced Greenfield plant in Eastern Europe."
After finishing secondary school and military service, Mathias was educated in Germany (at the Witten/Herdecke University) and the United States (at the prestigious Massachusetts Institute of Technology) and holds a degree in economics.
Mathias started his career in the engineering division of Linde AG, selling Air Separation Units to India, among others, before moving on to support the establishment of Linde's first subsidiary in China (in Xiamen) for the production and sales of technical gases. He worked for many years at Continental A.G. in Europe, South America and Asia, accumulating a deep understanding of the tyre industry.
Mathias will be based out of company’s European Operations headquarters in Enschede, The Netherlands. Speaking about his appointment, Mathias said,
“With Apollo’s investments in the manufacturing capabilities of the Enschede plant and expansion in Europe, coupled with significant investments in brands and marketing, I look forward to work with the team to rapidly expand our presence in the market and capture new opportunities.”