LIVELIHOOD FOR UNDERPRIVILEGED RURAL WOMEN

Aligned to SDG Goals

The Social and Relationship Capital at Apollo Tyres thrives on the tenets of collaboration and strong principles of mutualism. As a leading global tyre manufacturer, it deems itself responsible in transforming neighbouring communities into self-sustaining ecosystems to help create a shared value for all.

Businesses cannot operate or grow in isolation. They are part of larger ecosystems like immediate neighborhoods, the country, and the planet. As a leading global tyre manufacturer, Apollo Tyres seeks to transform lesser privileged communities into self-sustaining ecosystems. The company aims to create shared value at the local, national, and global levels.

Our social initiatives focus on issues that we truly care about, by leveraging synergies and driving positive change where it matters the most.

Women are major players in ensuring households’ ‘wellbeing, more so in rural areas. However, a lack of a sense of agency, access and control of resources presents them with little to no opportunities towards livelihood. 

Apollo Tyres is committed to changing this scenario by spearheading effective programmes that deliver measurable results.  All strategies and programmes under this head are designed thoughtfully to address specific Sustainable Development Goals. 

NAVYA

Skilling for a Brighter Tomorrow

Navya, the company’s flagship endeavor, is an attempt to empower rural women economically, socially, and emotionally. It supports the livelihood needs of underprivileged rural women by providing them with income generation opportunities at their doorstep. The programme also undertakes several initiatives to mitigate gender discrimination and educate on gender rights.

Key Initiatives

1.Self-help Group (SHG)

A powerful tool for women’s empowerment, Self Help Group, brings women together. With Navya, Apollo Tyres undertakes a two-thonged approach towards SHGs – a) help strengthen existing ones b) create new ones. Through this, it inculcates the habit of savings among women, along with basic training on financial literacy, book-keeping, documentation, and others. Additionally, women are also taught to deal with social issues like domestic violence and gender rights, among others.

2.Livelihood training and income generation

Skill development and training is provided to build earning capacity, enhance economic independence and create livelihood sources. The training includes farm-based and non-farm-based activities. Livestock care and management training is also provided to help widen the scope of income generation.

3.Linkages with government schemes and markets

The Navya programme not only provides livelihood opportunities to rural women but also links them to various government-run schemes and relevant markets to cause a multiplier effect in improving their socio-economic status. While the govt. schemes provide financial aid, the liaison with markets and service sector helps drive entrepreneurship. 

THE APOLLO IMPACT